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https://apis.google.com/js/plusone.js On October 4, USA Today published an short article highlighting television ads from us business putting obese people in the spotlight. Subway, Nike as well as Blue cross are among the business featuring overweight people in their recent advertisements. Two-thirds of adults in America are overweight or obese.  The advertisements are meant to modification consumers’ behaviors.  Are they truly working?

The healthy mothers magazine asked Eliza Kingsford, licensed psychotherapist, weight administration as well as body picture director of medical services at Wellspring, which holds a number of weight loss facilities around the country that assist kids, adults as well as households discover a healthier method of living  with behavioral modification to share her know-how as well as viewpoint on these recent advertisements.  

Why do you believe advertisers are putting obese people “under the spotlight” in their ad campaigns?

Eliza : I believe with the growing understanding of the obesity epidemic, advertisers are utilizing obese people in the spotlight for shock value. I don’t feel like many advertisers are especially concerned for their subjects, as well as will for that reason utilize techniques such as shaming or shock to get the interest of their meant audience. They seem to be operating under the assumption that pity as well as shock value will get people to pay much more interest to what they are selling. as well as while this may be true, people will pay interest to those ads, ones that criticize, blame, ridicule as well as dehumanize the obese population, it will refrain from doing anything to modification the habits of people having a hard time with obesity. Recently, one city had an ad portraying two persons suffering from obesity as “beached whales”. The ad gathered a great deal of attention, albeit mainly negative, however nonetheless people discovered it. later the ad was taken down as well as replaced with something somewhat less offensive. However, I can’t assist however question if the advertisers felt like the original ad did its task by eliciting such a response. I have to concern if advertisers care about the effect or impact of their ads, as well as not just whether or not people see them. What we understand is that calling a person who is obese a “beached whale” does not all of a sudden make them look at themselves in a different way as well as modification their behavior. The large majority of people having a hard time with obesity understand they are obese, they don’t requirement or want to see an ad shaming them for their struggles.

[youtube http://www.youtube.com/watch?v=1t_H_DBHmGQ]

Do you believe this will assist much more people ended up being conscious of the obesity epidemic in the us as well as make way of life modifications or do you believe it will just make obesity a bigger problem?

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Eliza: I am in favor of much more people ending up being conscious of just exactly how harmful this epidemic of obesity has ended up being as well as the drastic steps it will take to reverse the trajectory of obesity. However, studies have shown that ads shaming, ridiculing as well as dehumanizing people suffering from obesity do not have a positive impact on their behavior. In fact, the opposite can be true. In one research study of randomly assigned Americans, people discovered these marketing messages confusing, stigmatizing, inappropriate, vague as well as pointless (Puhl, Peterson, Luedicke, 2012 Int J Obesity). Do we requirement to get the message out? Yes. However, we likewise requirement these messages to be effective. If they are not efficient we are just contributing to the issue of weight bias as well as crippling an obese neighborhood who may be searching for help. 

[youtube http://www.youtube.com/watch?v=nXy2UZPncrk]

Ads that include only parts of a person’s body, such as just their backside or only their tummy are dehumanizing. We have seen these ads before, numerous times with women, however now they are being utilized with the obese population. ads like these eliminate dignity as well as humanization from a person as well as depict them as only parts of a whole. Often, ads targeting obesity will depict the overweight person aCuggmasling प्रस्तुत गर्न को लागी (अल्छी “हो, कपडा प्रयोग गर्दै, कपडा प्रयोग गरेर साथै अप्रकाशक साथै अनावश्यक)। यी प्रकारका विज्ञापनहरू साम्निंग छन् साथै परिणाम नखानुहोस्। म तिनीहरूको हाल वयस्कहरूको अधिक वजनहरूको भन्दा बढी बढी तौल र मोटो वंश भएकोमा विज्ञापनको बिरूद्धमा विज्ञापनको साथ छैन। जे होस्, म विज्ञापनको पक्षमा छैन जुन एक विशेष जनसंख्यालाई परिवर्तन गर्ने वा कुनै खास जनसंख्यालाई लज्जित पार्दछ।

सम्बन्धित किन र मानिल ट्रम्प मनपराउन वा मन नपर्ने?

के तपाइँ विश्वास गर्नुहुन्छ कि धेरै ब्यापारले ट्रेन र नाकको रूपमा विज्ञापनहरू राख्नुपर्दछ वा सन्देश निकाल्न धेरै राम्रो विधि छ?

[YouTube http://www.youtube.com/wath4v=2Jncurww_Qo]

एलिजा: त्यहाँ ईमान्दार विज्ञापनदाताहरु बाहिर छन् सकारात्मक विज्ञापनहरु बाहिर निकाल्ने उद्देश्यले अरुलाई स्वस्थ हुन प्रेरित गर्न को लागी। नाइके भर्खरै भर्खर एक रचन, एक जवान केटाको एक विज्ञापन बाहिर राखे। ऊ सुस्त दौडिरहेको थियो र मेरो आफ्नै गतिमा स्थिर र यो स्पष्ट थियो कि उसले स्वस्थ जीवनशैलीतिर आफ्नो यात्रामा कदम चालेको थियो। नाइकबाट मेसेजिंगले कसैलाई पनि उठ्नको लागि साथै ती धेरै चरणहरू प्राप्त गर्न सक्षम भएकोमा, त्यो नाइक गियर (पातलो “केटी,” मांसपेशी “केटीको लागि मात्र होइन “मानिस। कि कसैले महानता हासिल गर्न सक्छन्। म व्यक्तिगत रूपमा यस विज्ञापनबाट प्रभावित थिएँ र एक जवान केटालाई हेरेर कदर गरे जुन मैले हरेक दिनसँग व्यवहार गरेको युवालाई पनि त्यस्तै देखिन्थ्यो, उपलब्ध मात्रै ऊ स्वस्थ हुन सक्ने प्रयास गर्नुभएको छ।

यस विज्ञापनको बारेमा केही बहस भएको थियो र यो अधिक वरवेट किशोरीको शोषण हो भनेर घोषणा गर्दै। त्यो नाइकेले उनलाई बिक्री बढाउन को उपयोग गरी। साथै, यो नाटानन जस्तो देखा पर्यो र उनको कसरतको समयमा धेरै सास फेर्दै थियो। हो, ऊ धेरै कुरा सास फेर्दै थियो, यद्यपि मेरो विचारमा उनी उनको लागि चुनौतीपूर्ण ढ perce ्गमा काम गरिरहेको थियो उनको सास फेर्दै गएको थियो। म सुझाव दिन्छु कि धेरै व्यक्तिहरूले केहि दयनीय दयनीय वा “दुखाइमा” हेरे जब जब तिनीहरू कडा परिश्रम गरिरहेका छन्। मलाई लाग्छ कि कसलाई कस्टमआउटबाट उसको खुशीको लागि विज्ञापनको साथ समाप्त गर्न केहि पनि थियो। साथै, सबै विज्ञापनदाताहरूले आफ्ना विषयहरूलाई बिक्री बढाउन प्रयोग गर्छन्? किन कुनै व्यक्ति निराश हुँदैन जब विषय 2 years% पुरानो महिला फ्याटि पोथी हो, जुन हाम्रो जनसंख्याको एक अविश्वसनीय थोरै अंशको प्रतिनिधि हो? के यो किनभने एक समाज को रूप मा, उनी हेर्नको लागि धेरै मनपर्दो को लागी सोच्छिन्? अर्कोतर्फ नातान अमेरिकाको अमेरिकाको 1 25% को जनसंख्याको प्रतिनिधि हो, धेरै जसो आवश्यक छ साथै अझ धेरै व्यायाम पाउनुहोस्। तर टिभीमा नाथनलाई हेर्ने काम नभएदेखि नै जब हामी नातानलाई देख्नको लागि प्रयोग गरीएको छैन र टिभीमा थप वजन वा मोटो व्यक्तिहरूलाई टिभीमा र विवादको विषय बन्छ। म सुझाव दिन्छु कि त्यो गलत हो, एडी होइन, तथापि, तथापि, हामीले एक्लो तौलको साथ यस आवश्यकता र यसैको तर्क पत्ता लगाउँदछौं किनकि उहाँभन्दा बढी तौल हुनुहुन्छ।

घर मा प्राकृतिक प्रकाश को सम्बन्धित 4 सुविधाहरू

इमानदार बजारहरूबाट विज्ञापनहरू प्रेरणादायक हुन सक्छन् साथै परिवर्तनले परिवर्तनलाई बढाउन मद्दत गर्दछ। त्यस्ता विज्ञापनहरूले प्रेरणादायक सन्देश जस्ता चीजहरू समावेश गर्दछ, सम्पूर्ण व्यक्तिको (तिनीहरूको अनुहार, तिनीहरूको अनुहार, तिनीहरूको सफलता) साथै दर्शकहरूलाई आशा गर्न सकिन्छ। मेरो लागि, यहाँ सन्देश छ कि SOMING परिवर्तन ल्याउन एक कुशल विधि होईन। हामी मोटोपनाको महान्तालाई बढी बुझ्न चाहन्छौं, तथापि कुनै विधिमा शोरधारीले शर्मको बिना श्रोताहरूलाई लाजमा पार्नेछ, उपहास वा भौजनकरण।

एलिजाकांजा, मा, LPC, इलेकीपिंगका लागि चिकित्सा सेवा निर्देशक हुन्, अमेरिकाको अग्रणी शिविरका साथै वयस्क युवाहरू, परिवारहरू र वयस्कहरूको लागि। For much more information  see http://wellspringweightloss.com/

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Link to this post:Obesity in marketing : Is it assisting in the fight against Obesity?

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